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Saturday, January 23, 2010

The Emerging Privacy Implications of Social Media

This is the full un-edited text of my News-Record Column:

Earlier we looked at the strange, and fairly recent, shift in human communication where information could be reproduced, repeated and widely broadcasted. This week, we’re going to look at online privacy.
    30% of employers admit to using Facebook alone to vet potential employees. If that weren’t reason enough to think about online privacy, the majority of young people find it socially acceptable to look through someone’s Facebook profile and photos to learn about them before going on a first date and many parents now use online social networking tools as well. I use Facebook as a prime example because it has 350 million active users, half of whom log in at least once per day.
    On a website like Facebook, where 2.5 billion photos (and climbing) are uploaded to the site every single month -  30 billion photos every year - how much privacy is left?
    Not much, at least according to President Obama. When speaking to a group of high school students last year, he said in response to a question from one student about how to become president one day: “I want everybody here to be careful about what you post on Facebook, because in the YouTube age whatever you do, it will be pulled up again later somewhere in your life,” Obama said. “That’s number one.”
    There is something epic happening in our culture when the President of the United States tells young people that the number one thing to remember if you are interested in becoming president is to be careful about content posted online.
    Even the way in which people converse on Facebook has seemed to change over the years. Conversations that used to happen either over phone calls, emails, text messages or private messages on Facebook now seem to happen right out in the open for, at the minimum, hundreds of people to see and save for eternity if they so desire.
    The way sites like Facebook or Myspace are designed encourage this, as the default means of communication is posting content to the semi-public wall of another user’s page. At what point did personal communication become a public spectacle?
    Most Facebook users do not have strict privacy settings and most Twitter users, for example, do not have protected (or private) updates. The mere action of communicating with one another has become a public event for people to comment on, reproduce, or save.
    On one hand, this new way of communicating is extremely interactive, to the extent that one can see on who is communicating with whom, can comment on any individual communication or even send it to another friend. This virtual community has an amazing upside - we have literally created new communities where there were non before. You can see what your friend thought of photos uploaded by another friend on the other side of the world.
    And not only do people publicly converse about normal things that used to be private by default, but people also tend to share more personal information about themselves online. Again, a double-edged sword - as this creates incredibly engaged, emotional and personal communities online, but also leads many people to put on display things they perhaps ought not, and in the future may wish they hadn’t.
    That is one of the downsides, related to what Obama said about online content being saved for eternity. And there is enormous social pressure put on people when their lives are literally on display for anyone to see. Relationships between people often start or end based on what happens on Facebook. Media ecologist Marshall McLuhan may have said it best, “We shape our tools and thereafter our tools shape us.”
    Our ability to recognize this problem, however, is important and I think we can temper the negative side effects and gain more of the positive. As per usual, I don’t think I can fully answer any of these questions or issues here, but it is very important to bring them up and ensure that the implications of some of these new and emerging technologies are taken seriously and discussed.
    In the meantime, check out my blog for the 5 Facebook privacy settings you need to ensure you have control over your privacy online.

Wednesday, January 20, 2010

Quick Guide To Facebook Privacy

Facebook has 350 million users, half of whom log in at least once per day. Do you know want all those people to see all of your personal information? Here is a quick guide to understanding privacy on Facebook and the five privacy settings you should know about:

1) Friend Lists
These can be a little time consuming to set up a first time around, but they do help you have some control over who views certain content on your profile and make things easier potentially in the long run. Navigate to your friends page and you'll see an option to create friend lists. Maybe setting up Family, Friends and Co-Workers is a way to go, but whatever you do, friend lists are a very helpful tool that Facebook offers its users.

2) Tagged Photos and Videos
Go to your privacy settings page (Settings and then Privacy Settings) and you can enter a custom privacy settings for photos and videos that you have been tagged in, for example allowing only you to be able to see them.

3) Your Photo Albums
You can set privacy settings on each individual photo album that you upload to Facebook. With about 30 billion photos being uploaded to Facebook each year, odds are there are some photos that may be a bit more personal than others, and Facebook allows you to set the level for each album if you so choose.

4) Your status updates and wall posts
Recently, Facebook changed the way that you can control privacy when updating your status or posting to your wall. Now, each time you post an update you can select who (down to literally selecting friend by friend if you want to) will see your updates. The privacy button for the updates is right next to the "update" button when you publish a status update.

5) Your profile information
This is a basic one, but important. Go back to the privacy settings page and you can check off which information on your profile you would like to be visible to whom. If you are using Facebook for networking, you may want to keep work information viewable, while things like relationship status private.

None of these settings are any fool-proof way to ensure that you don't get embarrassed online or have personal information, private photos or videos or inappropriate status updates seen by the world. The best tip that anyone can give: If you don't want stupid photos of you showing up on Facebook, don't act stupid. If you must, then at least don't take pictures of it.

Studies routinely show that people are willing to share far more information online than they would be in a direct physical setting, so keep in mind how you would have felt about the information you are about to post to Facebook being on public display before this thing called Facebook came along - a time when communication between people was generally private by default.

Saturday, January 16, 2010

Online Sarcasm

Have you ever been a situation where you made a sarcastic statement online, only to be rebuffed by an angry or confused colleague or friend?

Well, one company thinks they have the solution: SarcMark. A new character (to the right of the "SarcMark") to be used in online communication, the SarcMark is supposed to be able to designate that the sentence to which the punctuation is attached was sarcasm.

This is a brilliant idea, as no doubt many people have trouble communicating sarcasm online, an for the visually impaired, having a standard punctuation mark to denote sarcasm will really help with reading online.

Unfortunately, SarcMark costs $1.99 to download and use. Do they expect that the hundreds of millions of people using computers will each pay $2 to download this nifty punctuation mark? And thusly make hundreds of millions from this one product. Not likely. So much so, that the likely winner in creating a new punctuation mark for sarcasm will be a company who releases the character into the public domain so that it may be used widely. Hint: any graphic designers out there.

But then again, I'm just fine with writing sarcastically ambiguous statements online that confuse people. [SarcMark]


http://mashable.com/2010/01/15/sarcmark/
http://www.telegraph.co.uk/technology/news/6995354/Sarcasm-punctuation-mark-aims-to-put-an-end-to-email-confusion.html